Keep your mouse poised for 14 August, when is set to go live, giving UAE-dwellers the chance to browse the popular nursery brand’s comprehensive selection of baby essentials, infant clothing and stylish children’s furniture and nursery interiors without setting foot in a mall. The website will boast world-class delivery options, including free standard delivery for orders above Dh300, same day delivery within Dubai (ahead of a 6PM order), and next-day delivery for all seven Emirates. Additional highlights include Click & Collect, an extremely generous (for the UAE) 30-day returns policy, and delivery every day of the week, including weekends.

In short, it sounds perfect for the umpteen times you have to buy a baby shower/ new baby/ kiddie birthday gift at short notice and just don’t have the mental or physical energy to lose you car in a mall car park.