The stories we read as children stay with us for life, and Roald Dahl’s vivid descriptions of tunneling through giant peaches and floating down chocolate rivers are still as visceral for me now as they were when I first heard them sitting on my parents’ laps.
Dahl’s books remain some of the world’s best-loved children’s literature and if your little one is also a fan of his grotesque and fantastical world then you can bring it to life for them even more with Marks & Spencer new kidswear collection.
Dubbed Extraordinary Explorers, the British retailer’s new collaboration with Roald Dahl and the UK's Natural History Museum features animals from some of Roald Dahl’s most famous stories including Fantastic Mr Fox, The Enormous Crocodile, The Giraffe And The Pelly And Me and James and the Giant Peach, with added fascinating facts provided by the Natural History Museum’s own scientists to further bring these tome-inspired togs to life.
The collection includes matching sweatshirt and jogger sets, colourful t-shirts, shorts, and cheerful dresses for kids who love an adventure, all made using 100% sustainably sourced cotton.
Tara Ryan, Head of Design for Kidswear at Marks & Spencer says, “The Roald Dahl characters are so well-loved by children and parents alike, and so we hope that this collection allows them to have some fun with their wardrobe whilst learning something too.”
The Extraordinary Explorers collection is made for children aged 2-7 years, with prices starting from Dh50 for leggings through to Dh85 for sweatshirts and joggers. The collection is available to shop online at www.marksandspencerme.com