Baby & Child caught up with Olivia Corsi, founder and managing partner of Caramel & Sun (www.caramelandsun.com) to find out more…

Congrats on the launch of the online store, why is now the right time for Caramel & Sun to enter the digital shopping world?

Aside from the fact that it’s getting hot in Dubai and many people prefer to shop online from home, we’re now fully ready to get the Caramel & Sun brand online. In the past nine months we have become known as a treasure chest at which to find those special things to decorate the home with. The natural progression is to move online and become a ‘bricks and clicks’ brand to ensure our customers are able to find what they want, when they want, from where they want. That said, we welcome our customers to the store whenever they have a chance. We love meeting our customers and their families and will continue to hold events at the store and across Dubai and Abu Dhabi throughout the year.

How long has the ecommerce site been in the making and what did you learn along the way?

We’ve been working on it for the past few months to ensure that the user experience is as easy and friendly as coming to the store. It’s important for us to ensure that our customers feel the same way online as they do in the store and are able to navigate and find the products they want quickly and easily. Online is growing steadily in the region and we believe parents are leading this trend. Further to this, time is the most important commodity of the 21st century and online shopping is a way to help parents have more quality time with their kids.

What are your favourite online shopping websites?

Managing partner Magali Marcant and I are both working mums and French, so we obviously love doing shopping on French websites. Smallable (en.smallable.com) for kids, of course, and Sezane (www.sezane.com) for the fashion, AM PM (www.ampm.fr) for the home décor and Asos (www.asos.com), which is also super cool for shoes and sneakers.

What was the last thing you bought online?

A pair of boots from Anine Bing. I love this brand and they deliver to Dubai.

What are your tips and tricks for successful online shopping?

The most important tip is to clearly understand the product you’re buying and for whom you’re buying it. When it comes to home décor and furniture, I would also suggest that you make sure that you check sizes and spaces before you buy - especially for larger items. Also make sure your address and delivery times are clear so the store can accommodate your needs.

What can we expect to see in future?

We will be adding some fun things to do online with your kids, complete with prizes, so watch this space!